Bordeaux 2021 En Primeur
If the key words in April are “En Primeur Tasting” and “Preparation for Press Conference”, then the key words of AMA from May to July are definitely “En Primeur Theme Webinar”.
In two months, AMA was invited by five platforms to conduct five live broadcasts related to Bordeaux 2021 En Primeur, sharing the fresh information and tasting experience of Bordeaux 2021 primeur wines with wine professionals and wine lovers all over the country.
AMA x LookVin
May 17, 2022
May 2022: Alexandre MA, the Chinese wine critic based in Bordeaux, participated in the LookVin Webinar themed ‘Bordeaux 2021 En Primeur Week Drew to a Close. Does It Worth Investing After a Pause of 2 Years?’’, marking his first guest participation in the Bordeaux 2021 En Primeur Webinars.
The Bordeaux En Primeurs Tasting Week finally resumed after a pause of 2 years. Centering on this, Alexandre MA was invited to a live-streaming webinar organized by LookVin, one of China’s most popular professional wine media and had a discussion with the host Ms. Félice MA.
During the webinar, Alexandre shared first-hand information and his thoughts on Bordeaux 2021 En Primeurs. Quoting his own words “You bet from the grin on my face that I was in high spirits. Who wouldn’t when sharing your passion with more than 3000 wine lovers and professionals who are interested in Bordeaux En Primeur!”
AMA x COFCO
June 10, 2022
Alexandre MA was invited by COFCO for another live-streaming webinar on Bordeaux 2021 En Primeur, with the theme ‘Express Train to Destination: Understanding Bordeaux 2021 En Primeur’
In June, while wineries were busy putting forward their en primeur offers, Alexandre MA participated in a second webinar, organized by COFCO (www.w-wines.com), and had a fervent exchange focusing on the en primeur market with the host Jack YANG and the participants.
Questions raised by the wine professionals during the webinar were profound and led to in-depth discussion, accompanied by tons of laughter. All contributed by the anecdotes of Meow’s eagerness to take part in the Webinar and Alexandre standing under the sun trying to get the best connection
AMA x Wine to Asia
June 14, 2022
Alexandre MA accepted the live-streaming webinar invitation of WINE TO ASIA to talk about ‘Bordeaux Fine Wines in China: En Primeur and Beyond’’
The 3rd webinar on Bordeaux 2021 En Primeur with Alexandre MA as the guest participant occurred on June 14! This time, the webinar was organized by Wine to Asia, one of the leading professional wine trade exhibitions in China.
Bill LIU from Grapea & Co. Shenzhen and Alexandre talked about Fine Wines in China: En Primeur and Beyond. Through this, hopefully, wine traders and dealers will be able to look beyond the primeur wines to find the hidden beauty and potential of Bordeaux!
AMA x L’Ecole du Vin de Bordeaux
July 8, 2022
Alexandre MA presented a talk on the ‘Top Winemaking Techniques and High Quality Whites’. This 4th webinar on Bordeaux 2021 En Primeur was initiated by L’École du Vin de Bordeaux (CIVB) and dedicated to the wine professionals in Taiwan.
Continuig the live-streaming broadcast on Bordeaux En Primeur is the new episode of “Top Winemaking Techniques and High Quality Whites” organized by L’École du Vin de Bordeaux (CIVB) for the fellow wine professionals and wine lovers in Taiwan. In the broadcast, Mr. Paul WANG and Alexandre MA focused on Bordeaux white wines, one of the highlights of 2021 Bordeaux En Primeur, and shared some insider’s knowledge.
A recap of the Bordeaux En Primeur high quality whites, check out the AMA Selection – Blooming Lotus wine list, where 13 whites and Sauternes and Barsac are selected among a total of 31 wines.
AMA x PZ Wine
July 8, 2022
With the invitation from PZ Wine (品致酒业), Alexandre MA, a Chinese wine critic based in Bordeaux, participated in the last webinar on Bordeaux 2021 En Primeur and discussed about ‘Seeing From Bordeaux En Primeur, What You Can Find in the China Market?’
July sees the end of the Bordeaux En Primeur season and also Alexandre MA’s participation in the last episode of Webinars on Bordeaux 2021 En Primeur. Together with Phil LIU, Alexandre spent two hours’ of fun time sharing his thoughts on high-valued wineries, aspects you should focus on when choosing the en primeur wines.